The acceleration of the transformation of digital marketing for businesses

Faced with the new demands of digital transformation, marketing is becoming digital.

The Internet revolution, the explosion of social networks, the surge of mobile applications, have disrupted uses and transformed consumer behavior. This evolution imposed the digitalization of the company which reorganized itself to face it and rethink its marketing strategy. The customer is no longer a spectator of the brand but he directs it, gives his opinion and posts his criticisms, influences other Internet users, rates the products, intervenes on the forums... Web 2.0 gives Internet users new powers, but the Internet provides companies with the unique opportunity to analyze data and be in continuous interaction with the consumer. Faced with these new requirements due to digital transformation, marketing is becoming digital. To satisfy demands and refine the profiles of Internet users, Digital marketing has become essential.

“It is better to take change by the hand before it takes us by the throat” – Winston Churchill

Write engaging content and organize your blog using categories that will help your visitors find content that interests them. New practices, new methods—marketing is innovating and reinventing itself! We are witnessing the diversification of new methods practiced in marketing. Indeed today we are talking about brand content, marketing automation, inbound marketing… Faced with the appearance of these new applications, we must adapt to the existing environment and constantly innovate by anticipating technological advances and Internet user behavior.

By Rym Benzina